If you’ve not already seen it, the shortlist for this year’s Construction Marketing Awards is out, showcasing the construction industry’s creativity, innovation and effectiveness in marketing. The winners will be announced on Wednesday, 09 December in London.
With more categories than ever before and a record number of entries, the judges had to work long into the evening to settle on a shortlist for all 20 categories.
Some of the new categories were particularly well subscribed, with Best Use of Content Marketing, and PR Agency of the year particularly competitive.
Chair of Judges, Ian Exall, said: “The awards have been growing in popularity year on year and it was wonderful to see a record number of entries come in this time round, even if it makes the judging harder.
“It wasn’t only the volume of entries that the judges remarked on; once again we have seen a significant uplift in quality. It’s great to see the construction marketing community continuing to raise the bar, and deliver real bottom-line improvement for their employers.”
Full Shortlist:
Strategic Planning & Management
Armstrong Ceilings (TLC pr)
Deceuninck (MRA Marketing)
NHBC
Best Product Launch
IMI Hydronic Engineering (SLG Marketing)
Legrand (Wyatt International)
Nuaire Ltd (Lesniak Swann)
S Lucas Limited (Built for Marketing)
Best use of Press & Public Relations
City Legacy Homes - The Athlete's Village (Perceptive Communicators)
Coillte Panel Products (CIB Communications)
Dekko Window Systems (Purplex Marketing)
Hitachi Power Tools (Aria Public Relations)
Jack Aluminium Systems (Balls2 Marketing)
Best use of Website
British Gypsum (3seven9)
Catnic (Bluegg)
EH Smith
Eurocell Group (Facta)
Hamworthy Heating
Best Digital Campaign
British Gypsum (3seven9)
Reynaers(Wyatt International)
voestalpine Metsec (CIB Communications)
Zumtobel (CIB Communications)
Best Social Media Campaign
Bechtel's 'Engineering Machine'(Iceni)
British Gypsum #BG Shout Out (Tangerine)
British Gypsum UniFinish Tested (Wyatt International)
Kier Group #KierHeroes
Oktra (Holistic)
Best use of Events & Live Marketing
NHBC
Parkeray
Reynaers
Best use of Direct Marketing
NHBC
Reynaers (Wyatt International)
Safesite (CIB Communications)
Shanco Contracts (Construction Marketing Experts)
Best Use of Advertising
Alumasc Rainwater (MRA Marketing)
The Brick Development Association (Realia Marketing)
Certsure (RBH)
CCF
Reynaers (Wyatt International)
Best Branding & Positioning
The Brick Development Association (Realia Marketing)
Certsure (RBH)
Nautilus (Harris Associates)
RIW (CIB Comunications)
Best Professional Services Marketing Campaign
Bechtel (Iceni)
Indigo Planning (Holistic)
Research and Insight
British Gypsum (Wyatt International)
Graham Plumbers' Merchant
Reynaers
Best use of Content Marketing
British Gypsum (3seven9)
Kier Group
LABC Warranty
Monier Redland (Ridgemount PR and TGV)
NHBC
SIG Design and Technology (Just Practising)
Best Low Budget (<£25k) Campaign
CRASH (CFA)
Hitachi Power Tools (Aria Public Relations)
Jack Aluminium Systems (Balls2 Marketing)
LABC Warranty
Shanco Contracts (Construction Marketing Experts)
The Window Outlet (Purplex Marketing)
Best Mid-Range Budget (£25k-£50k) Campaign
Certsure (RBH)
Contour Casings (SiteVisibility)
Gibbs & Dandy
Polypipe Terrain (SLG Marketing)
The Sherwin-Williams Company
Best Big Budget (£50k+) Campaign
CCF
Deceuninck (MRA Marketing)
Howarth Timber (Harris Associates)
Jewson (Tangerine)
Knauf Insulation (CIB Communications)
PR Agency of the Year
CIB Communications
CFA Marketing
Perceptive Communicators
Ridgemount PR
Tangerine
Agency of the Year
CIB Communications
Purplex Marketing
Ridgemount PR
SLG Marketing
Emerging talent “Young Marketer of the Year"
Rebecca Galyer - Howarth Timber
Mitch Hyde - Ridgemount Public Relations
Sarah King - Certsure LLP
Marketing Team of the Year
Celotex
Certsure
Polypipe Building Products
Reynaers
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Run by Construction Marketing Events with the support of the Chartered Institute of Marketing Construction Industry Group (CIMCIG) and now in their 15th year the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year.